Digital Producer

Application instructions for this and all current OPB employment opportunities are available at OPB's careers page.

About OPB

OPB is a leader in public media, serving diverse communities of the Northwest with fact-based, in-depth news and information about politics, the environment, science, arts, history, and cultures; business, education and more. Powered by the generous support of members, OPB seeks out a variety of voices in our communities and lifts up authentic stories of the people, places, events and issues of the region, providing context and a deeper understanding. OPB’s independent journalism and programs are available at opb.org, on OPB Radio and OPB TV. Follow us on Twitter, Instagram, YouTube and Facebook. 

The Opportunity

We’re looking for a Digital Producer with experience working in a fast-paced, collaborative, and professional storytelling environment as our team grows and develops a distinct online approach to serving our weekend audiences.

Digital producers at OPB bring their news judgment and an understanding of audience analytics to play when they copy edit OPB original stories, curate opb.org, select stories from our wire sources and content partners, write effective headlines, and elevate important work across social media and the First Look email newsletter. Although digital producers move quickly on competitive breaking news stories, accuracy and fairness always come first, and we also value the time it takes to give the best support to an in-depth enterprise project. 

This new team member will be a leader of our weekend efforts. They’ll typically work a Wednesday through Sunday shift, with a heavy focus on bolstering OPB's online voice and presence on Saturdays and Sundays. Our department works in a hybrid environment. Team members have the opportunity to work anywhere within OPB’s coverage area of OR and SW WA with high-speed internet and/or they can come into the office. Oregon Public Broadcasting is a hub of the regional news ecosystem in Oregon and Southwest Washington, with television, radio and digital platforms.  

You will be one of six digital producers reporting to the Managing Editor for Digital Content. The team works in close collaboration with OPB’s other content teams, with daily interactions with News reporters and editors, as well as opportunities to collaborate with journalists on our Science & Environment and Arts & Culture teams. Much of a digital producer’s daily work is focused on production and promotion of online stories, including copy editing, curating visuals, improving headlines, optimizing stories based on SEO principles, crafting social media posts to promote those stories, and curating opb.org.  There are occasional opportunities for original journalistic storytelling or to engage in digital journalism product leadership, based on the strengths and interests of each digital producer on the team.

OPB is a member-supported public media organization with a commitment to public service, equity, and community. 

Position Details

Digital Producers ensure that OPB’s digital properties and social network accounts are updated with timely and engaging content A Digital Producer adds stories to OPB’s digital platforms from all sources available to OPB, including both internal content units and external content providers. This position is responsible for editing copy, coordinating breaking news updates with news staff and sending mobile push alerts. The Digital Producer works with reporters and OPB producers on creating effective multimedia stories as well as creating original digital content.   

The person in this position, like others at OPB, will apply a DEI lens as a framework through which they view their work.

Responsibilities

90% - Ensure OPB’s digital platforms and social media accounts are updated with timely content.

·       Produce digital-first stories created by OPB journalists from multiple content teams.

·       Optimize stories using SEO best practices, with a focus on headlines, URLS, story tags, related content, and other common tools.

·       Monitor multiple wire services and select appropriate regional, national and global stories to produce and post.

·       Manage and update OPB’s homepage, informed by editorial judgment and analytics.

·       Compose posts for social media.

·       Add stories and digital assets to OPB’s CMS from external content providers.

·       Edit copy to meet OPB and AP style guidelines.

·       Manage content placement across OPB’s digital and social platforms.

·       Identify opportunities to promote articles via push alert, compose and send alerts via mobile app and web browser push.

·       Coordinate breaking news updates with on-air staff

·       Contribute to production of daily First Look email newsletter using Campaign Monitor editing tool.

10% - Take on special digital projects based on OPB’s needs and producer’s interests and expertise. Examples might include developing a social media strategy for a major project ahead of its launch; building a special show page to host multiple episodes of a podcast or video series; contributing to strategy and planning efforts for a new digital product or tool; writing a story to accompany a video produced by other colleagues.

Minimum Qualifications

·       Bachelor’s degree or equivalent combination of education, training and experience that provides the requisite knowledge, skills and abilities for this position.

·       Two years experience copy editing or producing in a digital news environment.

·       Experience using a digital CMS.

·       Demonstrated ability to update online content in a timely fashion. 

·       Experience editing for AP style.

·       Familiarity with acquisition of digital content such as photos, infographics, video and audio and related rights management issues.

·       Strong organizational and time management skills.

·       Familiarity with SEO techniques.

·       Ability to work effectively with team members, including cultural competency to collaborate well on a team that values diversity.

·       Experience sustaining an institutional social media presence.

Preferred Qualifications

·       Ability to edit still photos.

·       Demonstrated experience creating or managing a multimedia content-focused project.

Additional Information

• This position reports to the Digital Managing Editor and is benefits eligible
• OPB has set a hiring range of $45,000-$55,000 for a candidate that meets the above described qualifications and years of experience. However, OPB wants to review applications from a variety of diverse candidates. So, if you have more years of experience, please allow us to review your materials. If you reach the offer stage, we may write an offer commensurate with your experience. 
• For the safety of our employees, the contractors/vendors we work with, and the public we serve, OPB has a mandatory COVID vaccination policy, and all employees are required to show proof of vaccination.

How to Apply

For application instructions, please visit OPB's careers page. You will be asked to create an account, upload your cover letter and resume and answer a few position related questions. Once you click “submit” you cannot make changes to your application.

Your application materials are due by 8:59 PM Pacific Time on August 1, 2023.

OPB is an Equal Opportunity Employer.

·       Bachelor’s degree or equivalent combination of education, training and experience that provides the requisite knowledge, skills and abilities for this position.

·       Two years experience copy editing or producing in a digital news environment.

·       Experience using a digital CMS.

·       Demonstrated ability to update online content in a timely fashion.

·       Experience editing for AP style.

·       Familiarity with acquisition of digital content such as photos, infographics, video and audio and related rights management issues.

·       Strong organizational and time management skills.

·       Familiarity with SEO techniques.

·       Ability to work effectively with team members, including cultural competency to collaborate well on a team that values diversity.

·       Experience sustaining an institutional social media presence.

Preferred Qualifications

·       Ability to edit still photos.

·       Demonstrated experience creating or managing a multimedia content-focused project.