Harvard T.H. Chan School of Public Health
Associate Director, Audience Development
The Office of Communications is seeking an insightful, creative, and experienced Associate Director, Audience Development to join our team.
The Associate Director's primary role will be to expand the reach of Harvard Public Health magazine, which we are in the process of transforming from an alumni publication to an independent editorial platform for top-quality reporting and commentary on public health. As part of this transformation, we aim to connect with a broad global audience of policy makers, activists, researchers, clinicians, and public health officials through platforms including a new website, newsletters, events, and networking opportunities. The Associate Director will lead our audience development initiatives, in close consultation with the magazine's Editor-in-Chief and the School's Vice Dean for Strategic Communications.
We are looking for a hands-on candidate who is comfortable with both strategy and execution. The magazine operates as a scrappy startup, with a handful of senior leaders developing and carrying out the ambitious effort to reimagine its coverage, expand its reach, and build an engaged community of readers around the globe. The Associate Director must be comfortable wearing several hats and juggling multiple workstreams in this startup phase. The individual in this role should be comfortable directing the work of external vendors (for instance, a digital marketing agency) but also have the skills and interest to execute that work themselves, as many of our initiatives will be carried out in-house.
While the job will primarily focus on the magazine, the Associate Director may also occasionally consult on audience engagement across the Office of Communication's platforms, including the high-profile events produced by the Harvard Chan Studio.
The position reports to the Vice Dean for Strategic Communications.
Duties and responsibilities include, but are not limited to, the following:
Developing and executing strategies to expand the audience of Harvard Public Health magazine. These may include:
- Paid social media campaigns
- Organic social media outreach
- Targeted marketing initiatives (for instance, sponsoring a meet-up or purchasing booth space at the American Public Health Association annual meeting)
- SEO optimization
- Email marketing
- Outreach to influential organizations in public health
- Promotional toolkits for the magazine's board of advisers and other influential supporters
- Other creative approaches to audience development
Developing and executing strategies to engage occasional readers more deeply with our content. These may include:
- A membership program with perks including regular networking events to draw readers into the Harvard Public Health community
- Special features on our website or in our newsletters designed to spark a sense of community and a curiosity to read more
- A robust calendar of events exploring issues covered in the magazine
(Note: The Associate Director will not be responsible for programming or producing these events but will work closely with the events team and the Magazine's editorial staff to build a programming strategy and marketing plan to maximize audience engagement)
- Other creative approaches to audience engagement
- Reviewing and reporting analytics to assess the reach of our journalism, including in-depth SEO analysis; recommending adjustments to our content strategy as needed.
- Reviewing and reporting analytics to evaluate the ROI on each audience development or audience engagement project; recommending tactical adjustments as needed.
- Consulting occasionally on audience development and engagement strategies for other Communications platforms, including Harvard Chan Studio events, news coverage, and our flagship social media channels
- Other duties as assigned
PLEASE NOTES: Applicants must include a cover letter describing experience in audience development to be considered.
PLEASE NOTE: The primary work location for this position is Boston, MA and in order to be on Harvard payroll, you must reside in one of the following states - MA, NH, RI, ME, CT, VT, NY, MD, or CA. We are also working primarily remotely at this time due to the COVID-19 pandemic. Until our return to campus, this interview process and position will be conducted virtually - including virtual interviews, remote onboarding, and remote work. This position has the potential to remain primarily remote, or to shift to local, on-campus work once the School and this role return to an operational status that supports it.
- Bachelor's Degree or equivalent experience required
- 7+ years of related experience required
Additional Qualifications and Skills
The following job-specific skills and competencies are preferred:
- Expertise in SEO optimization
- Experience with email marketing tools and analytics
- Experience with analytics reporting, including Google Analytics and Data Studio
- Experience with paid social campaigns and digital marketing
- Experience with organic social media content
- Experience with A/B testing
- Success building and engaging audiences
- Strong written and oral communication skills
- Excellent attention to detail
- Strategic mindset
- Track record of working both independently and collaboratively and juggling multiple projects
- Track record of managing vendors is preferred but not required
- Experience in journalism is preferred but not required
The following cultural competencies are also preferred:
- Awareness of and aptitude to appropriately and effectively understand, respect, and adapt to cultural and identity-based difference within group environments
- Knowledge of and commitment to concepts and issues tied to social justice, diversity, equity, and inclusion
- Skills related to creating and supporting an environment that allows for inclusion, effective intercultural engagement, and personal humility and authenticity
Harvard University offers an outstanding benefits package including:
- Time Off: 3-4 weeks paid vacation, paid holiday break, 12 paid sick days, 12+ paid holidays, and 3 paid personal days per year.
- Medical/Dental/Vision: Excellent and affordable medical, dental & vision plans, with coverage beginning as of an employee's start date.
- Retirement: University-funded retirement plan with full vesting after 3 years of service.
- Tuition Assistance & Reimbursement Programs: $40 per class at the Harvard Extension School, discounted options through participating Harvard graduate schools, and reimbursement options for accredited schools outside of Harvard.
- Transportation: 50% discount on MBTA passes, as well as additional options (rideshare, biking, etc.) to assist employees in their daily commute.
- Wellness & Professional Development: Programs and classes at little or no cost, including stress management, hard & soft skills development, career planning, massages, nutrition, meditation, and complimentary health services. Additionally, access to Harvard athletic facilities, libraries, campus events -- and many discounts for various cultural and leisure activities throughout metro Boston.
Join the Harvard T.H. Chan School of Public Health to support our mission of health research and education, and to be a part of the oldest institution of higher learning in the country!
- The Harvard T.H. Chan School of Public Health does not provide visa sponsorship, now or in the future, for staff positions.
- Harvard University requires pre-employment reference checks and background screenings.
- This position has a 90 day orientation and review period.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's "COVID-19 Vaccine Information" webpage.
USA - MA - Boston
Office of Communications
00 - Non Union, Exempt or Temporary
Commitment to Equity, Diversity, Inclusion, and Belonging
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.