Study Journalism in The Heart of NYC

Study Journalism in The Heart of NYC


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Head of audience development

Post Date:Nov 23, 2021Type:Full time
Start Date:Oct. 1, 2021Salary:$85,000
Location: United States - California - Berkeley Job Reference:
Job Description:

Cityside seeks an experienced audience development and social media expert with a journalism background to help us better identify, grow, and deepen our engagement with the audiences for our two current platforms, Berkeleyside and The Oaklandside.

Our overarching goal is to increase the number of Oaklanders and Berkeleyans who know about, and engage with, our work, and develop readers into loyal supporters. The person in this position will serve as a digital content leader, reporting to the editorial director and working closely with our partners at News Revenue Hub. 

The job is based in the Bay Area. The deadline for applications is Sept. 20, 2021. Apply for this position.


  • Develop a strategic vision and branding consistency for audience engagement and growth across all digital and social media channels in support of our broader business and journalistic goals.
  • Execute and communicate best practices for discoverability: Collaborate with newsroom editors and reporters to analyze what content reached which audiences, brainstorm SEO headlines and establish best practices for audience cultivation and engagement.  
  • Trend analysis and implementation: Conduct research, analyze, and communicate trends, story, and topic ideas to editors; and to full staff on a regular basis.
  • In close partnership with the editors and the newsroom, assemble, edit and write some of our newsletters, and work to develop new products including new newsletters.
  • Develop an analytics strategy to regularly track and report to the organization progress of each brand’s key performance indicators, such as users, returning visitors, email subscribers and email engagement, SEO performance, and more.
  • Attract and acquire new audiences and deepen engagement with them by originating ideas for live events (online and/or in-person).
  • Membership and revenue: With our editorial director and our partners at the News Revenue Hub, participate in the brainstorming and execution of strategies related to membership campaigns. 
  • Ensure that our content is posted on social media in line with our social media strategy and consistent with visual standards; post social-media-only content.
  • Coordinate with our marketing team on paid-for social media.
  • Help track real-time and overall traffic patterns, using various analytics tools.
  • Find creative ways to involve our audiences in the reporting process

What you’ll need to succeed

Candidates should have 2-5 years’ experience in audience development, generating audience analytics and developing key audience growth strategies with a proven track record of expanding audiences.
Experience building an engaged audience through newsletters, social media distribution platforms, and events.
A background in journalism is strongly preferred and an understanding of nonprofit media, in particular, would be ideal.
Expertise in mining Google Analytics, and/or other digital tools for audience insights is required.
Qualified candidates will be skilled in as many of the following areas as possible: writing and editing; digital marketing; social media posting, pre-scheduling and analytics; search engine optimization; user experience best practices; and basic graphic design.
Bilingual (Spanish) is a plus.
Good judgment and journalistic ethics are also paramount in this position because you will be one of Cityside’s frontline ambassadors to the community.

We know there are great candidates who might not check all these boxes, or who possess important skills we haven’t thought of. If that’s you, don’t hesitate to apply and tell us about yourself. Cityside is willing to consider making adaptations to the scope of this role, depending on the fit we perceive during interviews. We also encourage members of traditionally underrepresented communities to apply, including people of color, LGBTQ people and people with disabilities.

How we’ll support you

Top-notch in-house mentorship and a transparent internal review and feedback process
$1,000 in support for conferences and training
We offer a salary of $85,000, a health plan (including dental and vision), four weeks of paid leave and a 401(k) match.
Who we are

Cityside Journalism Initiative is a Bay Area-based nonpartisan, nonprofit media organization committed to building community through local journalism. We provide readers with trustworthy, informative reporting that seeks to reflect the diversity and complexity of the communities we serve. Our two current platforms are Berkeleyside and The Oaklandside.

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Contact Information
Tracey Taylor
2120 University Avenue
Berkeley, CA 94704
United States
Ph: 5102297270

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