Job Title: Digital News Writer Public Broadcasting Atlanta is looking for a qualified candidate to create compelling news and feature content for its digital platforms and other news products. The Digital News Writer will work with reporters and producers to create digital content relevant to our audience.
The Digital News Writer will work closely with the senior editor for digital and the managing editor of WABE News on daily assignments to write and report 2-3 stories a day for WABE.org. The position may also be asked to work with others on the digital team to perform long-range planning for PBA’s websites, social media, and other platforms that include audio, video, and images.
Accountabilities: • Write daily news stories for use on WABE/PBA digital platforms • Create and contribute content to increase and enhance PBA’s social media presence on current and emerging platforms such as Instagram, Twitter, YouTube etc. and promote his or her own stories on social media platforms • Propose, conceive, and execute digital feature stories • Manage the WABE website, editing and curating stories using digital tools for data, audio and visual effects and using analytics and latest best practices to make stories attractive to digital users. • Collaborate with radio and digital teams to adapt stories for web using best practices; training and assisting staff as needed. • Work with news staff to adapt and create original content for the website. • Explore new technologies and improve use of current technologies. • Document and verify the continued growth of WABE’s digital audience by tracking metrics using Google Analytics and other tools. Must understand the fundamentals of web analytics, types of traffic etc. and be able to act based on the analysis. • Create multimedia presentations using photos, video, graphics, data visualization tools etc. • Other duties as assigned.