CHIEF CONTENT OFFICER
WBUR, Boston’s NPR news station, is a public media organization committed to exceptional journalism and deep civic engagement — providing news, analysis and entertainment to Boston and beyond — on air, online at wbur.org, on demand and on stage. WBUR is the home of national programs Here & Now and On Point, reaching millions of listeners each week on more than 500 public radio stations nationwide. The WBUR iLab produces popular podcasts including Circle Round and Endless Thread. WBUR serves its local community with the largest public radio newsroom in the country and with CitySpace a dynamic, new venue for civic discourse and cultural exchange.
WBUR has a powerful history. We have been broadcasters for 70 years and, over those years, we have fostered deep and lasting relationships with our radio audience. Our next job is to deepen and broaden that connection, to build those relationships, for digital audiences in ways that ensure we’re here for another 70 years. We must be laser-focused on that, because with time — and likely sooner than we think — digital revenue will need to replace much of the traditional broadcast revenue that supports our journalism. And it won’t happen unless we build the kind of loyalty and devotion that we’ve historically had with our radio audience.
The ideal candidate has deep news and digital experience, a sophisticated understanding of the changing media landscape and evolving content platforms, along with an ability to set strategy and help WBUR place its bets. This person must be a proven leader and manager, who inspires trust and confidence, and can communicate with clarity and command.
This person will help ensure that WBUR is the most trusted and beloved source of local news in Boston and beyond, distinguished in a competitive media landscape by the quality and ambition of our journalism and our programming. The Chief Content Officer will help identify how we continue to grow our audience and cultivate the loyalty and financial support that is essential to sustaining our journalism at a time of profound technological change.
The Chief Content Officer will report directly to the CEO.
Lead more than 120 WBUR staff and manage a budget of approximately $20 million across the following divisions:
- Local news & programming
- National Programs: On Point; Here & Now
- iLab (podcasting)
- CitySpace (Community Engagement);
- WBUR Station Programming
- Work closely with all content and editorial leadership to develop a vision and implement strategy across platforms and divisions
- Lead content creation and innovation
- Recruit and develop diverse editorial talent who can produce work that is compelling and resonates with current and new audiences on all platforms
- Select programming and define the contemporary sound for 90.9 FM
- Lead budgeting and operational activities for all content areas
- Play a key leadership role on WBUR’s senior leadership team, working closely with colleagues across the organization from Underwriting to Marketing and Communications; Membership; Development; Finance, Talent & Culture; Engineering and Operations as well as Boston University’s HR and legal teams
- Actively support fund-raising efforts with individual donors, foundations, corporate sponsors and members
- Represent WBUR with regional and national partners and key affiliations as assigned by the CEO
- Represent Content areas as needed in labor relations and negotiations
- Engage with WBUR Board members and Board Committees, as assigned by the CEO
- Outstanding programming and editorial skills
- Sophisticated understanding of a multi-platform world: from broadcast to live events, on demand audio, newsletters and social channels
- A demonstrated commitment to diversity, equity and inclusion
- Operational excellence and ability to execute
- A clear-eyed view of where media is headed and where WBUR can make a mark, deepen the connection with existing audiences and win new audiences
- Ability to create a compelling vision
- Proven track record leading and inspiring large teams
- Skilled leader and people manager
- Relentless energy and a collaborative spirit
- A willingness to embrace change and lead content strategy in a fast changing media environment.
- Ability to identify exceptional talent
- Experience developing and managing sizable budgets
- Confidence in making hard, strategic decisions
- Skilled negotiator
- Ability to set strategy and drive business results
- Ability to use data to inform decisions
- Ability to work with and get buy in from a wide range of colleagues across the organization and with outside stakeholders
- High degree of emotional intelligence
- 10+ yrs of experience managing teams in a complex media environment
Highly competitive compensation and benefits package.
To apply: email a resume and cover letter to email@example.com