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Study Journalism in the Heart of NYC


Sierra Club

National Press Secretary

Post Date:Aug 14, 2020Type:Full time
Start Date:Salary:
Location: United States - District of Columbia - Washington Job Reference:
Job Description:

Scope: The National Press Secretary will guide the communications strategy for all Sierra Club campaigns and activities to consistently articulate the Sierra Club’s commitment to environmental protection and environmental justice. The National Press Secretary will have a solid grasp of the issues involved in Sierra Club’s work to defend everyone’s right to a healthy world and approach the task with compassion and vigor. She/They/He will cultivate national media representatives and coordinate the Sierra Club’s work with other environmental or social justice groups and associations as appropriate. Pitches Sierra Club stories, statements, and reactions to the key national press. Identifies spokespeople and conducts media trainings for field, chapter staff and volunteer activists with the Sierra Club Training Academy. Works closely with the Chief of Communications, Deputy Chief of Communications, Communications Strategists, and Program Department leaders on implementing national media work. Serves as a key leader on strategic communications and crisis communications.

Job Activities:

  1. Identifies media opportunities and develops media plans and strategies to promote conservation and environmental justice priorities in print, broadcast and digital media with volunteers and regional staff in national media outlets.
  2. Thinks outside the box about how strategic communications can drive social and political change.
  3. Provides technical guidance to staff and volunteers in the discharge of their media relations responsibilities.
  4. Collaborates with Deputy Chief of Communications on carrying out timely and coordinated responses to breaking environmental and social justice news events.
  5. Directs, develops, and provides general and technical guidance to staff. Includes the following supervisory responsibilities:
  • assigns work and establishes standards and work priorities;
  • ensures staff training and development of employee skills;
  • provides ongoing performance feedback, prepares and conducts formal performance planning and evaluation;
  • recommends salary, hiring, and promotion decisions.
  1. Oversees Sierra Club’s rapid-response program for political issues, congressional accountability and other issue campaigns as assigned; developing messages and writing op-eds, letters to the editor, talking points and other media materials. Creates strategic media responses to published comments regarding the Sierra Club and to the positions of politicians, institutions or groups.
  2. Participates in the development and implementation of national communications plans, and sits on national media crisis management team.
  3. Works to cultivate, and provides service to, national media contacts .
  4. Assures preparation of timely and effective communications materials, working with writer/editor and policy staff.
  5. Develops media materials, including writing news releases, statements, letters to the editor, op-eds and other materials as required for field work and national media on selected campaigns and legislative issues.
  6. Plans and leads weekly, department wide media team strategy calls.
  7. Performs miscellaneous duties as required.

-5 years experience in media relations, with some background in grassroots organizing and strategic planning.
-Working knowledge of environmental issues, the intersection of environmental policy and social/racial justice, and the federal electoral and legislative process.
-Bachelor's degree in Communications, Journalism, Political Science or related field or combination of education and experience.
-Excellent oral and written communication skills.
-Knowledge and experience of how the media works, the needs of journalists, and how to get stories placed.
-Ability to work well with volunteers.
-Ability to work well under pressure, juggle competing demands and maintain good working relations with staff and media. --Able to work effectively as a team player.

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Contact Information
Sierra Club
50 F St NW
Washington, DC 20001
United States

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