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Guideposts
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Content Marketing Manager


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Post Date:Jul 31, 2019Type:Full time
Start Date:Salary:
Location: United States - Connecticut - Danbury Job Reference:
Job Description:

The primary focus of the Content Marketing Manager will be to develop and deliver compelling content in support of strategic priorities and marketing objectives.

Responsibilities include:

  • Develop, edit and source compelling and relevant content for FaceBook/other social for fiction and non-fiction genres.  Define approach and develop strategy for expansion to increased sales to drive engagement and sales
  • Content development for newsletters and other materials to engage and maintain fiction/non-fiction audience
  • Develop strategy and digital content to support testing and new product development, review analytic trends and results to recommend launch strategies
  • Write, edit and source scripts for videos
  • Schedule content promotion coordinating with internal/external teams
  • Create email content leading to sales that is brand consistent
  • Create marketing content for e-commerce site/micro-sites and landing pages
  • Collaborate with the team to conceptualize and develop new products that utilize the rich content assets of Guideposts in repackaged ways for a digital audience
  • Create and/or brainstorm content and product that attains email addresses and/or new customers

 

Experience desired:

  • Degree in journalism, marketing or related field
  • Three to five years’ experience creating content marketing
  • Ability to work collaboratively across the organization in an agile structure
  • Understanding creating integrated content across all marketing channels
  • Creative vision and an understanding of business objectives

 




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Contact Information
Guideposts
Carolyn Cheperak
39 Old Ridgebury Road
Danbury, CT 06810
United States
Ph: 203-749-0251
Email/URL: https://recruiting.paylocity.com/recruiting/jobs/List/3494/GUIDEPOSTS
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