Pop-Up Magazine Productions—the creator of the popular live-events series Pop-Up Magazine, and the publisher of the award-winning The California Sunday Magazine—is looking for an exceptional addition to its Brand Studio: a Creative Director who will work with brands, agencies, and our business development team to envision and develop stylish, imaginative, sponsored editorial projects we call “story advertising.”
The California Sunday Magazine publishes deeply reported stories and beautiful photography from across California, the West, Asia, and Latin America. Launched in late 2014, California Sunday has been a finalist for ten National Magazine Awards, including for General Excellence, Magazine of the Year, Reporting, Design, and Photography, and a winner three times, for Photography and Design. In 2018, the Society of Publication Designers named California Sunday the Magazine of the Year.
Pop-Up Magazine is a live magazine, a night of new, live-scored, multimedia stories performed by writers, radio producers, photographers, and filmmakers at large theaters across the country, like Lincoln Center and BAM Howard Gilman Opera House in New York, Davies Symphony Hall in San Francisco, the Paramount Theatre in Oakland, the Theatre at Ace Hotel in Los Angeles, and the Warner Theatre in Washington DC. We have also collaborated on live magazine performances with Beck, ESPN, National Geographic, and the TED Conference.
The ideal Creative Director can think about storytelling in a variety of media like a magazine editor; previous editorial experience is a big plus. Strong candidates will be prepared to work with brands to bring innovative content marketing programs to life across online, print, and live-event platforms. They can translate a brand’s creative brief and goals into something compelling and unique and that fits smartly into the context of Pop-Up Magazine and California Sunday Magazine. They can draw inspiration from the worlds of art, design, journalism, photography, film, technology, media, and advertising. Ultimately we’re looking for a creative storyteller who can generate compelling new ways for brands to share who they are with consumers. In all our work, diversity is really important to us.
Past Pop-Up Magazine Brand Studio projects have included a series of animated shorts entitled California Inspires Me featuring Rashida Jones and Jack Black, a print and digital email interview series pairing creatives like Rodarte, John C. Reilly, Illana Glazer and Abbi Jacobson, and a stylish travel series with Coach offering must sees in 7 cities through the eyes of inspiring young women in each town.
Creative challenges include
- Refashioning traditional advertising messaging into innovative live-stage segments in Pop-Up Magazine shows and in-book branded narrative in California Sunday Magazine.
- Developing compelling narrative content in live-action, animation, digital, and print formats
- Conceiving custom live events and programs that draw on the spirit of Pop-Up Magazine.
- Communicating ideas and concepts to clients in clear and compelling ways to help secure projects.
The Creative Director role involves three primary functions:
One: dreaming up and sharing ideas. Sometimes it’s helping a client refine a marketing brief. Sometimes it’s working with a business development lead to develop an original idea for a content series and going out with them into the field to pitch it. Other times, it’s simply a matter of creatively adapting a preliminary client idea. The best story ads deliver simultaneously on three requirements: they delight readers and viewers, they support the client’s brief, and they’re fun for the filmmakers, photographers, and writers who produce them with us.
Two: identifying and collaborating with talent. Most story ad projects involve a team of freelancers — artists, photographers, writers, animators, sound producers, composers, and more. The Creative Director chooses and assembles that team. Some projects involve collaborations with high-profile entertainment talent, which means booking, coordinating with managers, and working with publicists.
Three: executing the creative vision. Great ideas are critically measured based on whether their reality delivers on the premise and promise in full. The Creative Director will be instrumental in steering ideas into reality, managing the delicate balance of concept, client mission, and suitability for Pop-Up Magazine.
The position can be based in San Francisco or New York, works closely with the business team, and will report directly to the VP/Associate Publisher, Brand Studio and Integrated Marketing.