The Charlotte Observer is looking for an experienced audience editor to help us aggressively grow our digital readership.
This is a senior leadership position in our newsroom for an editor who has a deep understanding of reader behavior and is skilled at teaching others to work in an audience-centered way.
The audience editor will be adept at collaborating with colleagues with a range of experience and skill levels. He or she will help shape our journalism from story idea to execution, requiring excellent editing skills, news judgment and journalistic ethics, with a particular appreciation for our watchdog mission.
This editor will consult at every step in the development of our journalism: visuals, graphics and other assets, headlines, SEO, social media, share text and choice of distribution platforms. He or she will help guide each element of our journalism that determines success in reaching, engaging and broadening our digital audience, including overseeing strategy and execution of social media.
The audience editor must have exceptional interpersonal skills and be a strategic thinker capable of communicating strategies and best practices one-on-one and to small and large groups. He or she must be adept at understanding and applying audience data to help shape our journalism. A vision of future audience trends and digital media is critical.
If you’re interested in helping to lead an outstanding news team, send a letter and resume to Sherry Chisenhall, managing editor, firstname.lastname@example.org.
Ability to lead, coach, teach and collaborate with colleagues across the newsroom.
Highly developed editing, reporting, writing and social media skills. Excellent news judgment and journalism ethics and a deep appreciation for our watchdog role.
A demonstrated ability to “see the story” that is going to matter to readers and to anticipate reader interests before they exist.
Resourceful, able to anticipate needs and bring new ideas to the newsroom.
A zeal for understanding and using readership data to inform our editorial process.
An interest in telling stories using a variety of media, and a quick study in learning new skills and technologies.
Strong interpersonal skills, including empathy (toward both readers and staff), situational awareness, and a superior ear for tone.
Comfort with a job that will be demanding, fast-paced, constantly evolving and more outcome-oriented than task-oriented.
Ability to prioritize and work under pressure.
Ability to collaborate with colleagues across all departments; highly developed communication skills.
Skill and versatility as an editor, including the ability to shape everything we create – breaking news briefs, enterprise take-outs, long-form magazine-style pieces, video, graphics – in a way that best serves and engages the broadest possible audience.
A deep understanding of both the art and science of reader engagement.